Request a call Login

Advancing Web Accessibility To Address Barriers Faced By Those With Disabilities

In a monumental step towards building a more inclusive society, the Department of Justice (DOJ) has unveiled plans to introduce new standards that would ensure state and local government websites and mobile applications become more accessible to people with disabilities. The proposed rule announced on July 25th, 2023, the day before the 33rd anniversary of the Americans with Disabilities Act (ADA), promises to significantly improve the online experience for nearly 50 million Americans facing challenges related to vision, hearing, cognitive, and manual dexterity disabilities.

The ADA prohibits discrimination against those with disabilities in several areas, including the following:

  • Employment
  • Transportation
  • Public accommodations
  • Communications
  • Access to state and local government programs and services 

Web Accessibility: A Key Pillar Of Inclusivity 

The proposed rule is designed to address critical barriers faced by individuals with disabilities when accessing websites and mobile applications. It includes provisions to integrate text descriptions for images, provide captions on videos, and enable keyboard navigation for those with limited hand mobility. By prioritizing these improvements, the White House aims to foster greater access to crucial public services and programs, such as employment, education, voting, health services, and transit schedules.

Enabling inclusive education

Under the proposed rule, students with disabilities will gain improved access to course content, including higher-level math and science courses. By making educational materials more accessible, the government seeks to level the playing field and empower all students to reach their full potential.

Empowering voter registration

The rule also addresses accessibility issues surrounding voter registration websites. By enhancing these platforms, voters with disabilities can register independently, strengthening the democratic process and ensuring every citizen’s voice is heard.

Facilitating commute and travel

For individuals with disabilities, accessing bus and train information online can be transformative. The proposed rule aims to streamline online transit schedules, making it easier for people with disabilities to commute to work and engage in other essential activities.

The Impact Of Web Accessibility Standards On Society 

It’s essential to highlight the urgency of implementing clear accessibility standards for state and local programs. This ensures that individuals with disabilities can participate fully in modern society without facing unnecessary barriers to essential services. The proposed rule aligns with existing ADA obligations under Title II, establishing a specific technical standard that state and local governments must follow.

Public input: Shaping a more accessible future

The DOJ seeks public input through a 60-day comment period to ensure a well-rounded and comprehensive rule. This open forum invites stakeholders and concerned citizens to offer their insights and recommendations, guaranteeing that the final standards reflect the diverse needs of the disability community.

The White House’s expanding commitment to web accessibility

The proposed rule comes as part of a broader commitment by the White House to support individuals with disabilities. In 2022, the DOJ released guidance emphasizing that ADA requirements apply to all public accommodations, including those offered on websites. Furthermore, the Department of Commerce announced $42.5 billion in grants to improve high-speed internet access nationwide, acknowledging the Internet’s essential role in supporting individuals with disabilities.

Private employers: Embracing the inclusive vision

Although the rule primarily impacts state and local governments, it also serves as a wake-up call to private businesses. Attorney J. Colin Knisely advises companies to make website accessibility a top priority. As the legal landscape evolves, private companies may soon face similar accessibility standards. Employers are encouraged to conduct regular website audits, address common accessibility issues, and collaborate with reputable vendors specializing in web accessibility.

The Unique Advantages Of Utilizing A PEO

In this era of heightened awareness and advocacy for web accessibility, businesses find themselves facing new challenges and responsibilities. Navigating the complex landscape of accessibility standards and ensuring compliance can be daunting, especially for small business owners. Fortunately, a professional employer organization (PEO) can be the solution you need.

A PEO like Group Management Services (GMS) brings expertise in HR and legal compliance to help businesses proactively address accessibility concerns and implement best practices. By partnering with GMS, business owners can confidently navigate the evolving legal landscape, enhance their web accessibility, and create a more inclusive online presence. As we strive for a society where everyone can participate fully, businesses can lead by example with the support of a PEO. Interested in learning more about GMS’ services? Contact us today to learn more.