Our recent history is shaped by two major events: the pandemic and the Great Resignation. Thousands of people were left without jobs, and it was a big challenge for recruiters to replace them. As a result of such challenging times, individuals have realized the value of family and close relationships even more than ever, which has caused them to look for better opportunities. Approximately 47 million people resigned from their jobs in 2021 in the United States. Candidates aren’t settling for life in cubicles with a 45-minute commute. They’re looking ahead to a more promising career path.
In this post-pandemic world, it’s time for businesses to pivot. With the volume of candidates and the number of positions available in 2023, you know it will be challenging to attract new employees. Here are tips on how you can attract candidates to fill your open jobs in the upcoming year.
Establish Your Goals
Attracting the best talent and building an effective team takes more than a job posting. It takes a strategic plan that includes goals, processes, communication channels, and more. This will be your foundation when driving forward your recruiting plan and retaining top-tier talent. Ask yourself:
- What does a top performer look like to our organization?
- What will our organization look like in 2023? What are we trying to achieve?
- What specific roles are we looking to hire for?
- What skill sets do we need to fill those roles?
- What can we do to better our organization for incoming talent? What can we improve?
You may have some heavy lifting to do before you can hire the talent you’re looking for. However, asking these questions will help assess those areas so you can create a solid plan.
Revise Your Recruiting Plan
Once you’ve asked yourself these important questions and created some goals, it’s time to get started on a plan that will put those goals into action. It’s essential to have a clear hiring plan in place before you bring on new talent. When you have a sense of what you need, you can attract new candidates with better quality.
A strategic recruitment plan will typically cover:
- Headcount planning
- Ideal candidate profiles
- Your employee value proposition
- Your recruitment marketing strategy
- Your selection processes
- Your onboarding processes
- Tools and technology
- Your recruitment budgets
- Your timeline
This is also the time to decide who will help you achieve this plan. You may decide to outsource this help if you don’t have a proper internal recruitment process or simply outsource assistance for specific tasks. These tasks can include writing job descriptions, reviewing applications, and reaching out to candidates to schedule interviews.
How To Attract And Retain New Talent
While a recruiting plan will help you in your overall strategy, it’s important to consider what your potential candidates are looking for in a company and within the hiring process. They will carefully assess how you conduct business and what you offer them, which will ultimately be the deciding factor when accepting the position. Once you attract talent, the goal is to retain that talent; it’s beneficial to look at how your organization functions and why people should work for you.
Consider remote work
In this post-pandemic world, remote work is becoming normalized and, to some degree, expected. While not all jobs can be performed in an at-home setting, remote work has opened the door for better flexibility around working hours. This means candidates are keeping an eye out for hybrid schedules or fewer constraints around business hours. In fact, two days of remote work is the new requirement for job seekers.
Incorporate branding
86% of HR professionals surveyed indicated recruitment is becoming more like marketing. And in a way, it is! Branding plays a huge part in the vetting process for job seekers. They’ll scope your business social media platforms, company website, and read your latest blogs to get an idea of who you are as an organization. If they don’t like what they see, this will definitely impact their decision to choose your offer over someone else’s.
Write a solid job description
The job description is the first thing your potential hire is going to read. What does it covey about your company? Are your values reflected? If not, it may be time for a rewrite. Job descriptions that don’t sell your company and clarify what this particular position will involve can be a stumbling block to landing the right person. A good job description should include the following:
- Job title
- Duties and responsibilities
- Location
- Education and skill requirements
- Salary range
- Benefits and company perks
Clearly communicate during the hiring process
Recruiters are often the first interaction candidates will have in the interview process. This first impression reflects your organization, so be sure they’re a good choice for your brand and have strong people skills. A good interview and communication process can speak volumes about your company and a good recruiter will follow up with candidates regularly. This includes quick responses when scheduling follow-up interviews, communicating the hiring process, and being prompt in answering questions.
Show candidates that you value them
Showing that you value your potential hires can be good during the interview process, but it’s especially beneficial in the long term. Investing in and supporting employees is one of the key ingredients to maintaining a good relationship, and in turn, retains good talent. You don’t want to lose great employees just because they feel undervalued. Be sure to present them with new opportunities and reward their hard work.
Make their priorities a priority
Any talented employee will encounter problems at some point, whether with people or processes. They’ll often go to management to voice concerns or offer solutions, so it’s vital that your management team is ready to handle these issues head-on. New hires often notice room for improvement pretty quickly. Being open to feedback shows that you value growth and make their priorities your priority.
Curate a good company culture
No company can master a good company culture overnight. It’s a practice that takes years of work, good management, mindful hires, and diligence, but it’s a crucial key in retaining employees. This post-pandemic age is proof that employees can be successful all while working from the comfort of their homes, so a healthy work-life balance is what any good hire is looking for. Setting this as a priority will lead to long-term success.
Assess your processes
We’re all familiar with the day-to-day grind and the toll it can take, especially when you don’t have the proper tools to do your job. That’s where streamlining processes can come in handy for your employees. Invest in tools and resources that make them efficient. Efficiency = productivity.
Show them the money
The majority of workers who quit a job in 2021 said low pay, no opportunities for advancement, and feeling disrespected at work were reasons why they quit. Securing top-tier talent goes hand-in-hand with proper compensation. Being open and transparent about salary and advancement opportunities shows a candidate that they’ll be valued, which retains them in the long run. Benefits are a part of the compensation package as well, so a good benefits program is also key.
Ways To Find New Talent
Recruiting new talent can be one of your most important tasks. But what if individuals are just simply not applying? You may have to get creative with your efforts or post jobs where you normally wouldn’t.
Social media
Social media platforms such as LinkedIn, Instagram, and even TikTok are becoming revolutionary ways to find new talent. With these platforms, you’re able to capture attention in a way that is both engaging and informative. Use your job posting as a guide when crafting social content, and include the link to gain more applicants. For platforms such as Instagram and TikTok, try inviting them to visit your website for more information.
Job board and career sites
This one may sound like a no-brainer, but there is a likely chance that there are other job boards you may not have tried out. There are also various career sites catered to specific professions. By scoping out the most relevant job boards for your vacancies, you’ll spend less time reviewing irrelevant applications and attracting the most suitable candidates.
Networking events
Orchestrating or finding networking opportunities can be an easy way to discover new talent. Everyone attends networking events to gain something, whether it be mentorships, new opportunities, or work relationships. Even if it doesn’t result in an immediate hire, networking can lead to a pool of mutuals that may apply in the future.
Employee referrals
Everyone knows someone, and this is true with professionals, too. Offering employee referrals can be a great way to find like-minded individuals to fill open positions. You can incentivize your employees to do this as well through a referral program set by your organization. For example, companies commonly offer $1,000 to the employee that gave the referral.
Let’s Find The Right Candidates
Hiring in 2023 doesn’t have to be an impossible feat. By putting in the effort and following a solid recruitment plan, you’re bound to find job seekers who are eager to work for your organization. But the journey doesn’t end there. Building a good company culture and offering room for growth is truly the key to success.
Between ongoing training and employee recruitment services, it takes a lot of time and effort to find, hire and develop the right people for your organization. At GMS, we give you access to the tools and resources necessary to take on these responsibilities while improving your overall recruiting, hiring, and training efforts. Our human resources experts work closely with you to offer guidance on these processes. We’d love to help!