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  • As a business owner, finding quality candidates can feel overwhelming and time-consuming. However, there is a route many employers fail to take – recruiting through social media. As we adapt to living in a digital era, employers can leverage this within their hiring practices. Using social media to recruit top talent is now more valuable than ever. Whether you are hiring for junior positions or leaders for your senior roles, implementing a social media strategy will take your recruitment process to the next level.

    What Is Social Media Recruiting? 

    Social recruiting is the process of finding and hiring candidates through social media. Through social media platforms such as LinkedIn and Facebook, employers can advertise open positions, source professionals, and connect with quality candidates. Social media allows employers to reach far beyond the typical job board posting. 

    Social recruiting enables employers to create a diverse community of individuals through specialized groups, direct messaging, employee referrals, and more. By using social media to recruit talent, employers have access to both active job seekers and passive ones, too. While organizations thus far have used social recruiting to support traditional recruiting methods, this idea places the focus solely on the abilities of social media. As a younger, technologically enhanced demographic enters the workforce, social recruiting will continue to dominate the recruiting field.

    Benefits From A Recruiting Standpoint

    Using social media for recruiting purposes allows employers to find candidates with the experience and skills they are looking for. Social media allows recruiters to build an online community within the industry. Not only will this bring in an influx of candidates, but you will be able to do the following: 

    • Create brand awareness 
    • Demonstrate company culture and values 
    • Find candidates that seek employment within your industry 
    • Create alerts for open positions 
    • Engage in a more personable way 

    Highlighting your recruitment process on a public forum allows current employees to share job posts and comment on their experience with the company. Employee reviews and testimonials allow candidates a clear view of your organization. In the past, individuals found open positions through job boards and company websites. However, as young professionals have grown up with technology at the forefront of their lives, it is no surprise the social media realm is their native territory.

    How To Utilize Social Media As A Recruitment Tool 

    As a business owner, you want to take the proper steps when developing your recruitment strategy. These steps are vital to the success of the new era of social recruiting. Continue reading to learn how to build a successful plan for your business.

    Step one: Identify your goals 

    Before you begin recruiting candidates on social media, identify your goals. These goals may vary based on the positions you intend to hire. The following are the most popular social media platforms business owners use to implement social recruiting: 

    • Facebook
    • LinkedIn 
    • YouTube 
    • Instagram 
    • TikTok

    Step two: Consider an audit 

    As you begin to scope out your social media platforms, consider completing an audit. This will give you an advanced view of how your social media habits affect your brand. From there, you can make effective changes to discover your perfect candidate. The audit will allow employers to answer questions such as:  

    • Which social media platforms are being utilized?
    • What type of content is posted, and where?
    • Would the content entice candidates?
    • Where do you see the most engagement?
    • Do your pages have a strong voice?
    • What audience demographic is present on each platform?

    Step three: establish your online brand 

    What makes your company stand out amongst the competition? Does your brand consistently shine through your current social media content? It is essential to feature your company culture and brand in a unique way. Social recruiting goes further than the typical job posting. Begin reviewing the key areas on each platform:

    • Brand voice
    • Hashtags
    • Profile and cover images
    • Update your bio
    • Working URLs to website or landing page
    • Page verification

    Step four: Build your target audience 

    Now that you have built your online brand, it is time to identify your target audience. Start by deciding the type of employee your organization desires. When company culture is clearly shown on social media, it becomes easier to target the candidates you want to join your organization. This also allows employers to directly appeal to applicants who directly align with the company’s core competencies. The key factor in this step is ensuring your target audience aligns with your current audience demographic on each platform – if they do not, consider a different platform that does match. 

    LinkedIn For Recruiting 

    Organizations and recruiters often find candidates through their LinkedIn profiles. This platform makes it easy to attract, recruit, and hire candidates. LinkedIn allows employers to establish a clear picture of a candidate’s capabilities. Employers can view not only resumes, but one’s past and current experiences, education, certifications, and even recommendations from other LinkedIn members. Consider LinkedIn a dynamic version of one’s resume. Viewing the connections within your professional network allows employers to seek potential referrals. There is no better referral for your organization than from your own team.

    Candidates on LinkedIn are often recent college graduates, corporate professionals, or freelancers. As a business owner, you can create an entire page for your business. This allows candidates to view organizational updates, videos, insights, and more. Job seekers may view workplace executives, and potential team members to gain a feel for the organizational culture. By placing job advertisements on LinkedIn, employers can streamline the timeline of the hiring process.

    Facebook For Recruiting 

    Facebook allows employers and recruiters to interact with a variety of diverse individuals. High user retention makes Facebook the perfect place to engage with job seekers, offer industry insights, and post your open positions. On Facebook, employers can create a company page. From this page, employers can send out organizational updates, industry trends, and more.

    Facebook currently has almost three billion active users per month. While Facebook no longer has a tab on the direct page to view open positions, this platform is still vital to the recruitment process. Jobs can be shared via a status update and linked to wherever your formal job posting is. While this platform is popular amongst both younger and older age groups, it is the perfect space to attract job seekers across a wide demographic.

    The Bottom Line 

    Social recruiting streamlines the recruitment process. No matter what platform you utilize to assist you in finding talent, you can trust you are getting the most out of your recruitment strategy. Consider tracking the following key performance indicators to track your successes: 

    • Top sources of hire
    • Sources for high performers
    • Time to fill
    • Cost per hire

    Where GMS Steps In 

    As employers enter a technology-driven era, it is time for business owners to make a change. That is when social media recruitment can be an undeniable asset to your business. Social recruiting is a tool available to every employer. Are you not seeing success? Do not fret, GMS’ HR experts are here to help. Our recruitment experts make it simple, allowing you to save time while finding top-tier candidates. Contact GMS today to learn more. 

  • You don’t need to be in school to learn a few tricks. Employees play a huge part in the success of your business. Retaining and developing a good group of employees can set your business up for bigger things in the future, especially when you consider that replacing an employee can cost up to 50 percent of that employee’s salary.

    Employee training and performance management are key HR functions that can help you shape your employees into an even more successful group. Here are some back-to-school tips to help you make sure that your business is on the right path when it comes to training and performance management.

    A small business owner going through a performance management review with a happy employee.

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    Employee Training Tips

    Plan Ahead

    Whether you just hired a new employee or are preparing to conduct ongoing employee training, it’s good to make a list of everything that employees should learn. This can serve as a checklist to guide you and your employees through the training process. 

    Start your list off with simple items or information. For example, a training list for a new employee could kick off with introductory information like where to park, a tour of the workplace, and an introduction to their workspace. As your employees progress through training, the list items can gradually cover more complex information and education. You can also modify this list as you progress through training to account for any knowledge or skill gaps you discover.

    Have Employees Get Involved

    More than one person can assist with training. In fact, it can be good to have various members of your business train employees on other facets of the business if they’re an expert in a certain area. Not only does this help spread the responsibility of training employees, it can also empower your employees to take a more active role in improving your company.

    Another way to have existing employees train newer or younger people at your company is to start a mentoring program. Experienced mentors can help teach other employees things that they normally wouldn’t pick up in manuals, training videos, or other traditional methods. Also, these relationships can help inspire employees to stay with a company, especially for millennials. According to Forbes, “millennials planning to stay with their employer for more than five years are twice as likely to have a mentor (68 percent) than not (32 percent).”

    Train Employees Regularly

    A single day isn’t nearly enough to truly prepare an employee for a job. Training is an ongoing process that shouldn’t be contained to the beginning of an employee’s tenure at a company. 

    Regular training updates can help make sure that employees are on the top of their games and keep them interested and motivated. Continuous professional development can include regular training sessions, all-staff meetings, or outside events like conferences that can help employees maintain skills and knowledge long after their initial onboarding process.

    Performance Management

    Set Realistic Goals

    It’s hard to evaluate an employee’s performance if you don’t set goals for them first. However, an unattainable goal won’t do anything to help motivate employees. Sure, tripling sales numbers for a quarter would be great, but it’s not a good guideline for growth if it’s something an employee has no chance of completing. Instead, base employee goals on the SMART framework:

    • Specific – Clear and relevant to an employee’s duties
    • Measurable – Able to be tracked to determine success
    • Achievable – Reasonable, but still difficult to push employee toward growth
    • Relevant – Worthwhile for both the company and employee
    • Time-based – Has a target date for completion and review

    It’s also important to include your employees when it’s time to set goals. If you dictate goals to employees, they won’t be as likely to take them to heart. Giving them some say in what they want to achieve allows employees to own their goals and give them a milestone to work toward in the future.

    Communicate

    Setting and reviewing goals shouldn’t be the only time you check in on employees about their performance. Annual reviews provide a good opportunity to discuss overall growth or review goals, but it’s also good to regularly talk with employees about their performance.

    A great way to motivate employees is to build relationships with them. Establishing regular face-to-face communication and making yourself available can help employees open up about their thoughts, suggestions, and complaints.

    In turn, random check-ins with an employee about how he or she is performing should feel less like a pop quiz and more like a natural work conversation. The information you gather from these talks can be extremely helpful toward making meaningful changes that can help both you and your employees make strides to change your company for the better.

    Give Them Rewards They Want

    A big part of performance management is making sure that talented employees feel properly rewarded for their hard work. Rewarding employees can benefit business in two impactful ways. First, it can help you save money, as disengaged, disinterested employees led to a loss of up to $550 billion per year for U.S. businesses, according to Entrepreneur. Second, talented employees who don’t feel adequately rewarded are more likely to try and find a job somewhere that will recognize their efforts.

    The types of rewards you should use depend on your employees. Financial incentives are an obvious go-to option. However, some of the more impactful rewards are those personalized to fit an individual.

    For example, if an employee has children and has to manage dropping kids off at school or daycare, offering them the ability to work from home or shift their hours to be more flexible shows you care while giving them something they want. Other employees may desire chances to advance in the workplace, so rewarding them with the ability to attend conferences or other career development events helps them reach their personal goals. 

    These rewards also don’t have to be grand gestures. Small, affordable rewards like open recognition in the office or gift cards are small rewards that can help employees feel validated by the work they did.

    Invest in Training and Performance Management

    The ongoing development of your employees is important, but it’s also yet another responsibility that’s on your plate. Fortunately, you can still invest in the growth of your employees and business without the time commitment. 

    GMS can help take on the administrative burden of training, performance management, and other HR functions so you can spend your time building relationships with your team growing your business in other ways. Contact GMS today to talk to one of our experts about how we can help you strengthen your business today.

  • A small act of recognition can make a big difference for an employee’s morale. When Forbes reports that nearly two-thirds of employees would “likely leave their job if they didn’t feel appreciated,” these gestures can help you retain happy, talented employees.

    While recognition is a good goal, you also need to make sure that these efforts make sense for your bottom line. Fortunately, there are plenty of good rewards that won’t break the bank. Here are five low-budget ideas that small business owners can use to show employees their appreciation.

    A small business owner recognizing an employee for hard work.

    A Warm Welcome

    One of the most important times to recognize an employee is on his or her first day. According to the Society for Human Resource Management (SHRM), “Up to 20 percent of turnover takes place in the first 45 days.” Considering the average cost of replacing an employee, this can make early recognition a very cost-effective strategy.

    Fortunately, it doesn’t cost much to make new employees feel recognized on day one. There are several ways to help a new hire feel welcome right away, such as:

    • Greeting them personally on the first day
    • Giving them a tour and introduce them personally to team members
    • Sending out a welcome email
    • Creating a personalized orientation program
    • Sitting down and getting their feedback at the end of the first day

    A welcome package is also a nice first-day reward that can make workers feel like they belong. A bag with some mugs, a gift card or two, and some written welcome notes from team members is a small investment to make for a new employee who could be a long-term member of your company.

    Written Recognition

    Speaking of written messages, an employee doesn’t have to be new to appreciate a heartfelt note. Gallup cited that only three out of 10 U.S. employees feel they received recognition for their work in the past week. A handwritten note can show your workers that you not only notice what they’re doing, but also appreciate them for their hard work. 

    How can something as little as a handwritten note be so effective? Unlike a quick email, written notes can create a personal connection that electronic messages just can’t match. Former Campbell Soup Company CEO Douglas Conant found that handwritten “thank you” notes were so effective that he wrote more than 30,000 of them over the course of a decade. While you don’t need to match his productivity, the occasional note is a small, inexpensive way to motivate your workforce.

    Open Recognition

    While handwritten notes are a great way to privately thank employees, company announcements are a free way to highlight workers in front of everyone else. Highlighting achievements during company meetings or via company-wide email are a way to make sure that everyone recognizes the efforts of various employees.

    Recognition doesn’t only have to be about what your employees do for your company. Your employees may appreciate when their peers recognize them for personal accomplishments as well. Did one employee finish that marathon she trained for? Congratulate him or her on the achievement. Did a group of employees volunteer at a local animal shelter? Share that in a company email. It may seem like a small thing, but these acts show that you care about more than just your employees’ performance.

    Gift Cards

    A little money is a nice reward for just about any employee. With gift cards, you can set a budget that works for you. They also allow you to diversify your gift ideas by catering to your employees’ personal preferences. If an employee makes a coffee run before arriving at work every day, a $10 gift card to his or her coffee shop of choice is a great perk that shows you pay attention.

    It’s important to note that the IRS does view certain gifts as taxable income for an income. According to SHRM, “Although there may be limited situations when the value of a gift card or gift certificate could be excluded from an employee’s income, employers might want to take a conservative view and include the value of all gift cards and gift certificates in employee wages.” This doesn’t mean that you can’t use gift cards as a low-budget gift; you just need to plan ahead to protect yourself from any tax issues.

    The Gift of Time

    Sometimes the best way to show your employees that you appreciate them is by freeing up their calendar. The occasional day off allows workers to recharge. If an employee does well, consider giving them a “free day” pass that can be used at a future date. 

    The occasional day off isn’t the only way that the gift of time is on your side. Flexible work schedules can be an amazing gift for an employee that has to balance daycare schedules and other family responsibilities. If a good employee needs to stay home to watch the kids, work-from-home privileges shows a level of empathy that can build a strong bond between you and your employees.

    Invest in Happy, Talented Employees

    When your employees play such a huge role in your success, it makes sense to try and invest in top talent. As a Professional Employer Organization, Group Management Services offers a variety of services that help you invest in your workforce, such employee benefits administration and training programs. 

    Ready to learn more about how GMS can strengthen your business? Contact GMS today to talk to one of our experts about how we can help your company.