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Breaking Through The Blue-Collar Hiring Barrier: Tips For Recruiting Success

Breaking Through The Blue-Collar Hiring Barrier: Tips For Recruiting Success

Recruiting hard-to-fill blue-collar workers can be daunting for many companies, especially as more individuals go to college and chase white-collar jobs. The demand for skilled workers is high, yet the supply is limited, making it challenging for employers to find the right talent. With the current competitive labor market, it’s becoming increasingly important for businesses to stand out and attract top candidates. How can you stand out from your competition during these challenging times and recruit the talent you need to keep your operations running?

Defining Blue-Collar Positions 

The term blue-collar worker refers to those who engage in hard manual labor, typically in the agriculture, manufacturing, construction, mining, or maintenance sectors. These workers may work outdoors and/or work with heavy machinery.

The following are examples of blue-collar professions:

  • Carpenter 
  • Electrician 
  • Janitor 
  • Farming
  • Landscaper 
  • Logistics and shipping
  • Manufacturing worker 
  • Painter
  • Construction workers
  • Equipment operator 
  • Plumber
  • Mechanic

Individuals who are considered blue-collar may or may not be skilled and generally earn hourly wages instead of salaries. 

How To Recruit This Class Of Workers

Recruiting hard-to-fill blue-collar positions can be a challenging task for business owners, as the pool of qualified candidates may be limited. However, with the right strategies in place, finding and attracting top talent for these critical roles is possible. Consider the following effective methods for recruiting these workers:

  • Develop a targeted recruitment plan: A targeted recruitment plan is essential when recruiting for hard-to-fill blue-collar positions. This plan should include identifying where potential candidates are likely to be, such as trade schools, job fairs, and industry events. Utilizing social media platforms such as LinkedIn and Facebook can also be a useful tool in reaching out to potential candidates.
  • Offer competitive compensation and benefits: To attract top talent, offering competitive compensation and benefits packages is crucial. This could include a higher starting salary, health insurance, retirement plans, and other perks such as paid time off (PTO), performance incentives, and sign-on bonuses.
  • Provide training and development opportunities: Consider providing ongoing training and development opportunities to attract and retain blue-collar workers. Offering mentorship programs and on-the-job training can help new hires develop their skills and advance their careers within the organization.
  • Create a positive company culture: A positive company culture is essential when recruiting this class of workers. Creating a culture that values teamwork, respect, and a positive work-life balance can help attract and retain top talent. In addition, creating a culture of safety and compliance can show candidates that the organization prioritizes safety.
  • Start a referral program: When you offer a paid referral program to your employees, it incentivizes them to always be on the lookout for good talent. In addition, your employees most likely have a pool of qualified candidates that could be the perfect fit for your company. 88% of business owners rate employee referral programs as the best source of applicants.

There May Be One Option You Haven’t Considered

By developing a targeted recruitment plan, offering competitive compensation and benefits, providing training and development opportunities, creating a positive company culture, and partnering with industry organizations, employers can find and retain the blue-collar workers they need to drive their business forward. Sounds like a lot to manage on your own, doesn’t it? We have one more option that you may not have considered – partnering with a professional employer organization (PEO). A PEO provides small businesses with a wide range of HR services, including recruitment and retention strategies, employee benefits, and compliance support that help attract and retain the needed talent. With a PEO such as GMS as a partner, small businesses can focus on their core operations while leaving the HR tasks to the experts. If you’re a small business struggling to recruit blue-collar workers, consider partnering with GMS to help you achieve your HR and recruitment goals. Contact us today!

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